To Inspire people to live, think, and be healthier while taking care of their skin, body and environment.
Sustainability, Progressive, Customer Focus, Innovative, Trust, Honesty, & Integrity.
To educate individuals on natural body care, practicing sustainable living, while creating quality body care products.
Audrene Dias is the founder and CEO of Ital Creations. She has always dreamed of being an entrepreneur and creator. But, it wasn’t until she suffered from some health conditions that shaped her entrepreneurial path. From the age of 23, Audrene began to notice some changes in her menstrual cycle. She noticed sharp constant pain in her right shoulder. Which progressively got worse over the years. It grew to the point where she was unable to rest at night during her cycle. After repeatedly mentioning this to her doctors they continued to let her know the pain was normal and prescribed pain killers.
At the age of 27, her chest pains landed her in the hospital for the first time. She suffered from a “Spontaneous Pneumothorax,” this is when air from the lungs escapes into the chest wall which causes the lung to collapse. She suffered a second pneumothorax 6 months later and had her first Thoracoscopy or VATS. Doctors once again said she had a spontaneous pneumothorax. She pushed to find answers because she didn’t believe this was spontaneous. After multiple doctors and additional surgeries, she was officially diagnosed with Endometriosis.
Endometriosis is where tissue similar to the lining of the uterus grows outside of the uterus. It often grows on organs such as the ovaries, fallopian tubes, diaphragm, and rarely the lungs. Audrene was not only diagnosed with Endometriosis but she was also diagnosed with Thoracic Endometriosis. At this time, there isn’t a cure for endometriosis. 1 in 10 women suffer from endometriosis and it affects everyone differently. For Audrene, her right lung was mostly impacted. Her lung has collapsed 6 major times where she needed chest tubes and surgery to repair. Pacifying treatments are usually recommended. But, they only delay the inevitable. It’s discouraging when doctors mention that there is no actual cure for a condition.
She has taken multiple different types of medications. After reading about them, the side effects seemed worse than the issues she was experiencing. From some of these medications, she started to develop skin rashes. Her body was changing and started to develop allergies. She went to the doctors over and over and they would prescribe different medications, including STEROIDS! She was so tired of taking medications that she decided to deep dive into research. She changed products she was using like soaps, detergents, deodorants, lotions etc. Anything that had a natural option she was switching out. She was so fed up and confused about everything that she spent a lot of money trying to find the best solutions for her skin and body. She found holistic, homeopathic, and natural methods of treating or alleviating symptoms of her menstrual cycle. She also changed her diet and started to make her own body products. She started with making body butter and that grew into making soaps and other body care products. She was so excited about creating her own products that she gifted them to family members and friends to try out. After a while, she decided to turn that hobby into a business. Out of that Ital Creations was birthed.
What you see today is years of trial and error, hours of research, hours spent in research and development and endless support from family and friends. We encourage you to make a change within your environment by first changing yourself. Take care of your health, body, mind, and spirit.
Meaning behind the name:
Ital is often used in Rastafarian culture to describe food. It is derived from the word Vital where the V has been dropped. The “I” is emphasized in many words used by Rastafarians to express the unity between the speaker and nature. By taking the word vital and switching it to ital, it means that it is essential and necessary. It is important that we use ingredients that are essential and necessary for our bodies. In Rastafarian culture, adhering to an ital way of living is to increase longevity and levity in life. They believe that what you put inside your body is to increase your life and health and not reduce it. It is also believed that the food that is consumed should be natural, pure, and directly from the earth and to avoid foods that have been modified using chemicals, pesticides, preservatives, and any unnatural additives. The idea behind Ital Creations is that we will create ital food for the skin, natural, or organic ingredients you can pronounce. We will strive to use ingredients that have not been genetically altered or chemically enhanced.
Try Our products and let us know on Instagram how our products have enhanced your life by using #itallife